WWE: Controversy Creates Cash
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Under Eric Bishoff's watch as president of WCW, the company went head to head with Vince McMahon's WWE and beat them at their own game before WCW itself spectacularly imploded. In 2002, McMahon seized the chance to bring in his former nemesis as General Manager of RAW.
In this revelatory look at his life and career, Bishoff frankly discusses the things he did, both right and wrong, as he helped shape the sports entertainment industry into today's billion dollar business.
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Cat No. 1451474
RRP: £8.99
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